Inside the mind of the consumer

Additional information

  • Passage 1

Passage 1

Họ và tên:

Questions 1-6 

Reading Passage 2 has ten paragraphs A-J 

Choose the correct heading for Paragraphs B-G from the list of headings below. Write the correct number (i-x) in boxes 1-6 on your answer sheet. 

List of headings 











A description of the procedure

An international research project

An experiment to investigate consumer responses

Marketing an alternative name

A misleading name

A potentially profitable line of research

Medical dangers of the technique

Drawbacks to marketing tools

Broadening applications

What is neuromarketing?


Paragraph A:  x

1 Paragraph B 

2 Paragraph C 

3 Paragraph D 

4 Paragraph E 

5 Paragraph F 

6 Paragraph




Questions 7-9 

Look at the following people (Questions 7-9) and the list of opinions below.

Match each person with the opinion credited to him. 

Write the correct letter A-F in boxes 7-9 on your answer sheet. 

7. Steven Quartz 

8. Gary Ruskin 

9. Tim Ambler 

List of opinions 

A. Neuromarketing could be used lo contribute towards the cost of medical technology.

B. Neuromarketing could use introspection as a tool in marketing research.

C. Neuromarketing could be a means of treating medical problems.

D. Neuromarketing could make an existing problem worse. 

E. Neuromarketing could lead to the misuse of medical equipment. 

F. Neuromarketing could be used to prevent the exploitation of consumers.




Questions 10-13
Complete the summary below using words from the passage.
Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 10-13 on your answer sheet.

Neuromarketing can provide valuable information on attitudes to particular 10. It may be more reliable than surveys, where people can be 11. or focus groups, where they may be influenced by others. It also allows researchers to identify the subject’s 12. thought patterns. However, some people are concerned that it could lead to problems such as an increase in disease among 13.




Questions 14-19 

Do the following statements agree with the information given in Reading Passage 3? In boxes 14-19 on your answer sheet write 

  • TRUE if the statement agrees with the information 
  • FALSE if the statement contradicts the information 
  • NOT GIVEN if there is no information on this 

14. When Peter Osbeck visited Ascension, he found no inhabitants on the island. 

15. The natural vegetation on the island contained some species which were found nowhere else. 

16. Joseph Hooker assumed that human activity had caused the decline in the island’s plant life. 

17. British sailors on the island took part in a major tree planting project. 

18. Hooker sent details of his planting scheme to a number of different countries. 

19. The bamboo and prickly pear seeds sent from England were unsuitable for Ascension. 



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